PROJECT 08

메이드라인

MADELINE

A restrained beauty identity that turns the idea of discovering one’s own character into an editorial visual system.

YEAR: 2025
CATEGORY: BRAND
SCOPE: BRAND STRATEGY · VISUAL IDENTITY · GUIDELINE
PROJECT AGENCY: REDTIE DESIGN LAB

메들린 — MADELINE 01 — MADELINE is a weight-management brand specializing in women with severe obesity, currently operating multiple centers in Korea. Rooted in the founder’s own experience of overcoming obesity and the emotional challenges of dieting, MADELINE was built on genuine empathy, practical insight, and proven methods. As the brand continues to expand into beauty, wellness, and health products, a renewed brand identity was needed to support its growth and create a consistent foundation for the future.

메들린 — MADELINE 02

메들린 — MADELINE 03

메들린 — MADELINE 06

메들린 — MADELINE 04

메들린 — MADELINE 05

메들린 — MADELINE 09

메들린 — MADELINE 07

메이드라인 프로젝트 미디어

메이드라인 프로젝트 미디어

메이드라인 프로젝트 이미지

메들린 — MADELINE 12

메이드라인 프로젝트 미디어

메들린 — MADELINE 14

메이드라인 프로젝트 이미지

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